Innovating User Research in Gaming: The Saskatchewan-Waterloo Games User Research (SWaGUR) Program
The Saskatchewan-Waterloo Games User Research (SWaGUR) program represents a pioneering initiative in Canada, designed to delve into the multifaceted nature of user interaction with video games. Launching in 2023, SWaGUR is a collaborative project that unites a consortium of world-leading researchers from various scientific disciplines, including psychology, computer science, and design. With the overarching goal of enhancing the user experience (UX) in gaming, this program is poised to revolutionize how games are developed and enjoyed.
At the forefront of the gaming revolution, SWaGUR seeks to bridge the gap between academic research and swagur.ca the gaming industry. Traditional research in gaming has often been limited to niche interest or specific demographic analysis.
